Built to Rumble

Over the years the Ford Motor Company, like every other auto manufacturer, has used a number of slogans to popularize and promote their products.

Some of the current slogans are:

Ford. Feel the difference.
Ford. Bold moves. (USA)
Built for life in Canada. (Canada)
Built for the road ahead.
Ford. Designed for living. Engineered to last.
Have you driven a Ford lately?

Given the age of this truck, they do seem to hang a round for a long time.

Naming this image was somewhat of a challenge for me so I started with some of the slogans that Ford has been using. Obviously none of them fit easily, so I let the truck, in its setting make the final choices.

I have driven by this Ford many times, and have had a concept of how I view it, but never stopped to photograph it. A couple of weeks ago though, the weather, and time seemed to speak to me, so I made the stop. Initially, what struck me was the foreboding darkness that the storm system had created in the whole scene. The image reminded me of those old movies, where the hero (or perhaps villain, depending upon your perspective) was the out cast. The kid born on the wrong side of the tracks, who falls in love with the “wrong” girl. (Certainly, her daddy is not happy with the romance.) In any event, this truck, in the setting and with the lighting seemed to suggest that he was a tough character, just looking for a chance to rumble once again.

I hope you enjoy the imagery and are likewise....ready to RUMBLE.


In June 2009 I learned that " Built to Rumble " was selected by the Central and Northern Juried Art Show judges to tour. This is the second image from " An Old Ride Collection " that has been selected by the Jury. The previous selection, " Ridge Road Chevy " [link] toured in 2008.

"Built to Rumble" is part of The Old Ride Collection which will be in the following communities until 2011:
Winkler, Manitoba - October-December 2008
Morden, manitoba - March 2009
McCreary, Mantoba for July and August 2009
Brandon, Manitoba in September and October 2009
Neepawa, Manitoba in December 2009
Dauphin, Manitoba in January 2010
Carman, Manitoba in February 2010
Killarney, Manitoba, April 2010
Holland, Manitoba, July 2010
McCreary, Manitoba 2010
Virden, Manitoba, January 2011

If you would like the show to come to your community, and you have an appropriate venue please have them contact me at thaumadzo@hotmail.com.

Thank you to everyone who has helped make this collection and the show dates a reality.